2007/04/26

Yahoo Financial Accounting Analysis


Yahoo is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo seeks to provide Internet services that are essential and relevant to users and businesses. To users, Yahoo provide its owned and operated online properties and services (the “Yahoo! Properties”). To businesses, Yahoo provides a range of tools and marketing solutions designed to enable businesses to reach our community of users. Yahoo was developed and first made available in 1994 by its founders, David Filo and Jerry Yang, while they were graduate students at Stanford University. Yahoo was incorporated in 1995. Yahoo is headquartered in Sunnyvale, California, and has offices in Asia, Australia, Canada, Europe, Latin America, and the United States.
Many services of Yahoo are free to users. Yahoo generates revenue by providing marketing services to businesses across the majority of its properties and by establishing paying relationships with its users for premium services. Yahoo classifies these revenues as either marketing services or fees. Yahoo’s offerings to users and businesses currently fall into four categories — Search; Marketplace; Information and Entertainment; and Communications and Connected Life. The major offerings of Yahoo are available globally in more than 15 languages.

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