2007/04/26

Waterford Strategy


Designs, manufactures and markets branded luxury lifestyle products. Waterford Wedgwood plc operates in three principal segments: Waterford Crystal, Ceramics Group and W-C Designs & Spring. Waterford Crystal includes the manufacture and distribution of Waterford Crystal, Stuart Crystal and Cashs Mail Order products. Ceramics Group includes the manufacture and distribution of ceramics products by Wedgwood, Royal Doulton and Rosenthal and the distribution of Crystal products in certain markets. Spring includes the distribution of a range of premium cookware products and W-C Designs includes the distribution of linen products, including Waterford linens under a license from Waterford Crystal.

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