2007/04/12

Starting an E-Business

“Blog network Sugar Publishing (the most popular blog in the network is PopSugar) has raised “around $5 million” in a Series A round investment from Sequoia Capital. Michael Moritz will join the Team Sugar board of directors. No word on the valuation, although I suspect it’s in the $12-15 million range pre-money. Like all good rumors, the source of this one is a venture capitalist who tried but failed to get in on the deal.” (October 16, 2006)

  • Popsugar

  • 3M unique visitors
    20+ million page views / month (up from 13 million a few months earlier)


  • Weblogs Inc.

  • Founded in September 2003.
    Bought in October 2005 by AOL for US$ 25 Million.
    Blog network of 80+ blogs, including Engadget.
    Estimated annual Adsense income over US$ 1 Million!
    Management 8 people, 32 lead bloggers, 150 freelance bloggers.

    Presentaion (Flash)

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