2007/04/19

Sport Obermeyer, Ltd.

Executive Summary: Sport Obermeyer is a high-end fashion skiwear design and merchandising company. Though Sport Obermeyer ski wears were profitable (24% expected profit), they still lack the experience for the short-life-cycle products with uncertain demand and shortening the lead time. In addition, Sport obermeyer should consider the order allocation between HK and China for the short term and long term. This case created the framework for the operational improvement, for example, inventory efficiency, lead time of production and raw material, and efficiency small lot production.


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