Waterford Strategy

Designs, manufactures and markets branded luxury lifestyle products. Waterford Wedgwood plc operates in three principal segments: Waterford Crystal, Ceramics Group and W-C Designs & Spring. Waterford Crystal includes the manufacture and distribution of Waterford Crystal, Stuart Crystal and Cashs Mail Order products. Ceramics Group includes the manufacture and distribution of ceramics products by Wedgwood, Royal Doulton and Rosenthal and the distribution of Crystal products in certain markets. Spring includes the distribution of a range of premium cookware products and W-C Designs includes the distribution of linen products, including Waterford linens under a license from Waterford Crystal.

Southwest Airline

I chose to study the marketing strategies of Southwest Airlines (SWA) for this paper because I believe it is the best managed airline in the United States, if not the world. As a business student, stockbroker, and investor, I try to find companies in beleaguered industries that manage to do well in comparison to its competitors. By doing this, I hope to find business paradigms that help me in my MBA studies as well as find profitable investment opportunities for my clients.

Kristen’s Cookie Company

China EMS Environment and Current Situation

2006 Samsung Mobile Phone Market Analysis

Samsung is the number three player in the global market for mobile phones. During the last two years the market share of Samsung has dropped from 13.5% in the Q1-2005 to 12% in the Q3-2006, while the other four players were able to grow their market share. Samsung is mainly targeting the high end market with their Anycall product range based on quality and functionality.

Yahoo Financial Accounting Analysis

Yahoo is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo seeks to provide Internet services that are essential and relevant to users and businesses. To users, Yahoo provide its owned and operated online properties and services (the “Yahoo! Properties”). To businesses, Yahoo provides a range of tools and marketing solutions designed to enable businesses to reach our community of users. Yahoo was developed and first made available in 1994 by its founders, David Filo and Jerry Yang, while they were graduate students at Stanford University. Yahoo was incorporated in 1995. Yahoo is headquartered in Sunnyvale, California, and has offices in Asia, Australia, Canada, Europe, Latin America, and the United States.
Many services of Yahoo are free to users. Yahoo generates revenue by providing marketing services to businesses across the majority of its properties and by establishing paying relationships with its users for premium services. Yahoo classifies these revenues as either marketing services or fees. Yahoo’s offerings to users and businesses currently fall into four categories — Search; Marketplace; Information and Entertainment; and Communications and Connected Life. The major offerings of Yahoo are available globally in more than 15 languages.

Analyzing the Cost Structure of Paper Containers

Dalian Luzhou Food Packing Company, Limited is a Sino-foreign joint venture integrating science, industry, and trade, which has opened seven branches in Beijing, Shanghai, Guangzhou, Shandong, Dandong, the United States, and Japan. Additionally, they have a research institute and two factories that deal with natural products and environmental protection equipment. Until now they have 500 staff and workers, many of them highly specialized in electronics, machinery, paper-making, chemical sciences, and environmental protection research.

Sport Obermeyer, Ltd.

Executive Summary: Sport Obermeyer is a high-end fashion skiwear design and merchandising company. Though Sport Obermeyer ski wears were profitable (24% expected profit), they still lack the experience for the short-life-cycle products with uncertain demand and shortening the lead time. In addition, Sport obermeyer should consider the order allocation between HK and China for the short term and long term. This case created the framework for the operational improvement, for example, inventory efficiency, lead time of production and raw material, and efficiency small lot production.

Starbucks

Summary:

Starbucks Corporation is a global specialty coffee retail chain with more than 7,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. Starbucks have strong brand image, culture, value and guiding principles. Starbucks is not only just about the coffee, but also a place of the community as "third place"(besides home and work).

 

Starting an E-Business

“Blog network Sugar Publishing (the most popular blog in the network is PopSugar) has raised “around $5 million” in a Series A round investment from Sequoia Capital. Michael Moritz will join the Team Sugar board of directors. No word on the valuation, although I suspect it’s in the $12-15 million range pre-money. Like all good rumors, the source of this one is a venture capitalist who tried but failed to get in on the deal.” (October 16, 2006)

Popsugar

3M unique visitors
20+ million page views / month (up from 13 million a few months earlier)

Weblogs Inc.

Founded in September 2003.
Bought in October 2005 by AOL for US$ 25 Million.
Blog network of 80+ blogs, including Engadget.
Estimated annual Adsense income over US$ 1 Million!
Management 8 people, 32 lead bloggers, 150 freelance bloggers.

Presentaion (Flash)

Google AdSense : Don’t fraudulent click

How to boost your Google AdSense revenue?

1. First, the most important point is that refrain from deceptive hits (Don't use fraudulent click). Do not try to cheat and do not leave things to chance because Google always smarter than you. There have been too many examples of the closure of the AdSense Account because the AdSense system can log every click), and as long as you have a cheating, all previous revenues were confiscated (Your money will be gone) .

2. Improve the quality of your website. Only the quality up, it will be attractive to visit. Adsense can increase the frequency display. After increase the click on the same effective rate (CTR), under this circumstances, you can rise in the total number of valid hits. Moreover, it can also increase the content of your site Google Advertising.

3. Select some higher cost key words. Believe you have found your website by clicking each adsense income is not stereotyped. Instead, some high and some low, what are the reasons? I believe you have to predict the key word is different for each click,so that the cost is not the same. Your pages contain more expensive keyword, as well as the relatively high cost of advertising hits. Some websiteS listed some of the more expensive words. (The below Keywords is not the revenue for each click, but it is the price of AdWords. And, the higher the price of bidding, the more money you get in proportion.)

Bush $ 0.84
Cheney $ 0.80
Health $ 3.90

Kerry $ 2.15
Medicine $ 1.92
Point of sale software $ 10.40
President of $ 0.54
SEO $ 4.61
Satellite TV $ 3.93
University Degrees Online $ 8.74
Yoga $ 1.58
degrees $5.80
entertainment $1.28
Hosting $ 8.77
Jessica simpson $ 0.41
satellite $3.11
University $ 1.36
University degrees $ 4.48
Webmaster $ 1.60
Web hosting $ 10.95

A man found a Keywords "Mesothelioma" which the term value is $ 52.81. It can be said that this is a highest price. Some Key words associated with it are as follows :

[Abdominal Mesothelioma] $ 17.16
[Asbestos And $ 5.42 mesothelioma]
[Asbestos Mesothelioma] $ 37.74
[Asbestos] $ 24.95
[Claims] $ 33.11
[Fibrosis] $ 14.50
[Lung Cancer] $ 5.34
[Malignant Mesothelioma] $ 47.07
[Malignant Pleural mesothelioma] $ 40.45
[mesothelioma Asbestos] $ 34.70
[mesothelioma Attorneys] $ 75.43
[mesothelioma Cancer] $ 43.37
[mesothelioma Clinic] $ 57.04
[mesothelioma Diagnosis] $ 36.81
[mesothelioma Doctor] $ 53.33
[mesothelioma Info] $ 36.68
[mesothelioma Law firm] $ 40.36
[mesothelioma law] $45.86
[mesothelioma Lawsuit] $ 30.72
[mesothelioma Lawyers] $ 56.61
[mesothelioma Research] $ 24.78
[mesothelioma Symptoms] $ 47.28
[mesothelioma Treatment] $ 56.03
[esothelioma] $ 55.85
[mesothelium] $ 12.81
[Pericardial Mesothelioma] $ 9.60
[Peritoneal Mesothelioma] $ 48.95
[Pleural Mesothelioma] $ 54.03
[Prevention] $ 7.54
[What Is $ 36.58 mesothelioma]

This man was even placed on a specific web site to introduce the medical disease with Google Adsense, and this page has been copied by many websites. Why was such a high price to take this out Keywords advertising? Because the interest is driven. In the United States many lawyers willing to pay higher prices to find the mesothelioma or asbestos cancer or other similar diseases clients because these people can be claimed from the very high lawyer fees.
This gives us an inspiration, we can find a way to find some relatively high prices word. Keywords profits should be distributed in some of these industries. How to find your own keywords? It relies on you myself. Note, I would like to give a advice : Please do not put a bunch of keywords in your site due to the high prices. Google will eventually know such acts and punish you --- cancel your account ID.

4. Don't use a lot of words people have used. Key words in a display only because fewer people when they are more expensive. You are better to find a lot of people bidding, but very few people display those word.

5. Maximize the PR value of your pages. There is evidence that the higher PR value of your pages, the higher revenure for each click. But the higher value, it's better for users to browse your website through the search engine. Then your webpage content will be greater of visiting.

6. Adjust your advertisement placed in the position, color, and size to coordinate with your website, and more eye-catching.